I recently completed a successful Kickstarter! I was obviously quite happy about that, but I always believe that learning is necessary regardless of success or failure, so after it was over I posted a survey in the Savage Worlds community asking for feedback from those who had chosen not to back the project. Aside from the expected (but still important) reasons - such as not hearing about it, not liking the rewards, or having backed too many Kickstarters recently - one idea that seemed to show up frequently was that players are automatically turned off by "Asian-themed" settings. I saw this in replies to the forum post as well as in the Facebook and G+ Savage Worlds communities.
When I followed up to find out the reasons why, it became clear to me that there is a very strong association that players of roleplaying games have with the word "Asia," and it has nothing to do with what we are trying to develop. However, this association is so pervasive that many people were unwilling to look closely enough to even consider the possibility that we might be doing something different. For this reason, I am going to be doing a series of Dev Notes explaining how our setting differs from what has come before (and what will likely come after), how we approach the writing and development so as to avoid appropriation or stereotype, and how to help players feel comfortable taking on characters in this setting.
But first, we have to talk about how the gaming industry got to this point.